Market Research

Supplying reliable insight to our customers

Ideas In Partnership specialises in Market Research and we see our USP as ensuring that before we carry out any marketing or business development activity, we conduct baseline research. To spend money on marketing, without this, information is like sticking a pin on to a map and then deciding that that will be your location.

The company can carry out the following types of research :

  • Customer Care Research
  • Telephone Research
  • Random Sampling
  • Door to Door Field Research
  • Business to Business Research
  • Focus Groups
  • Evaluation Questionnaires
  • Online Research
  • Economic Impact Studies
  • Staff Questionnaires

We work with a brief from clients to ensure we are delivering the best results by using the best mode of research.  Often we use several types of research within one project.  We explain to our clients why we feel a set type of research will deliver the most robust results. We offer quality results at a competitive price. 

We can provide up to 15 researchers who are capable of working all over the UK. We are particularly adept at business research and would be delighted to quote for any work.

All researchers are trained to Market Research Society Standards and we pride ourselves on our own in-house quality control. The company can also collate the questionnaires and provide quality analysis and reports in any format.

Market Research is about finding out what people want and giving it to them – it is also about common sense. 

Ideas in Partnership have delivered market research projects using various methods including telephone, face to face, executive research, online and groups.

We are adept at getting under the skin of respondents and interviewing them as opposed to just asking questions.

Telephone research has been conducted for the University of Highlands and Islands, Press and Journal, Institute of Directors and many more.

Executive Research has been carried out for Scottish Enterprise, Aberdeenshire Council and Peterhead Port Authority.

Focus Groups have been conducted on behalf of Grampian Housing Association,
Press and Journal and Succulento.


Face to Face Interviews

We conducted face to face interviews or street interviews for Aberdeen City Council SPECTRA Light Show.

We conducted face to face evaluations of over 700 people who attended the Dundee Discover Jobs Fair, which was carried out on behalf of Dundee City Council.

Street interviews were also conducted for SHMU Radio to gather information on audience ratings figures for the radio station. 


Focus Groups

We conducted a series of focus groups for the Get About Project, to get an understanding of what people felt about sustainable transport in Aberdeen City and Shire.