Strategic Marketing

Marketing carried out without a strategy is like a Bird of prey with a squint

Ideas In Partnership strategy experts will work with you to align and integrate marketing and business development functions and deliver a clear strategic direction.  We believe a marketing strategy is an important part of a business’ overall strategy and our team can help you define the communication methods used,  priorities and actions and  crucially follow them through with actions that deliver. 

Ideas In Partnership strategy experts will work with you to align and integrate marketing and business development functions and deliver a clear strategic direction.  We believe a marketing strategy is an important part of a business’ overall strategy and our team can help you define priorities and actions and implement them effectively. 

 

Case Studies 

Peterhead Energy Hub


Our work with Peterhead Energy Hub (PEH) has proven to be a great success because we ensured that all work carried out was focussed, targeted and met all the objectives that were clearly set out at the beginning of the contract.
The strategy is based on clearly having the tools in place to promote PEH at events, B2B meetings and conferences. The strategy has ensured we have a current database with key contacts. These key contacts have been followed up by one to one meetings; not to sell but to ensure they are getting all the services they require. All concerns or queries are passed on to the wider team and acted on in a timely and professional manner.
The result is a project that is envied by others, but more importantly delivers on its original objectives. Ongoing market research ensures we keep this position and leads to new initiatives being set up.

 

Amity Fish Company


Working with Amity Seafood Company, is all about working with the client to develop a strategy and then implanting this strategy to increase sales and create awareness of the product range and provenance. We do not deliver theory but handhold our clients in order that the work is carried out and most importantly understood by the client. The proof of this lies in greater awareness, more business and an increase to the bottom line.

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